Are You Making These PPC Campaign Errors?

PPC campaigns are a vital part of a company’s digital marketing campaign. The thing is – they must be handled carefully otherwise you can end up spending a lot of money with very little return on investment.

It can be really tempting to take some shortcuts when you build your PPC campaign – but don’t!

Here are some of the cheats and mistakes that could end up costing you money:

• Search terms that are too high-level and therefore are expensive
• Using the same text for all your ad groups and keywords
• Not paying attention to seasonal spikes

For a more in depth look at these three common mistakes, read the article by Ashley Fletcher on Search Engine Watch.