Aspects of Digital Marketing

Digital marketing is a vast topic. There are so many different avenues of exposure you can make use of. Here we will take a brief look at a few of those options.

As you browse the internet you may see that a lot of websites offer you the opportunity to subscribe to their newsletter. They make promises not to sell your information to other companies and promise not to send you tons of emails. This is the most common route used for building a list to send marketing material to.

The theory is that if you are interested in receiving news from the website you may be interested in using their services or buying their products. This digital marketing technique is one that can very easily be abused so companies making use of it need to be careful to only send the occasional email to their subscribers.

An effective email campaign requires a few key items:

• An interested and relevant list
• A welcoming and easy to read layout Good news and deals

Digital marketing makes use of pay per click on a regular basis for promoting sales and new companies. Pay per click is offered on many different popular websites and platforms like Google, Facebook and Twitter. It is a great way to reach your target market without having to pay the often exorbitant costs involved in newspaper and magazine adverts or, heaven forbid, a great big billboard.

Over and above the potential cost saving there is the trackability of your PPC campaign. It is possible, with the right setup, to track what advert visitors clicked on, what pages they saw and whether they bought something or not. There is no other advertising scheme that can offer you this kind of information.

SEO still has a place in a digital marketing campaign. When SEO is done properly it can, over time, send more traffic your way than paid advertising or word of mouth can. Of course, the emphasis is on “properly”. Taking the wrong advice and violating the guidelines set out by Google can land you in big trouble and may even get your website deindexed. 

Still – wouldn’t you like to get traffic for years on the back of nothing more than good content? Well, not much more than good content…

The power of Facebook, Twitter and other social media platforms cannot be underestimated in a digital marketing campaign. This is especially true for consumer driven products and services. People spend an average of two hours a day on various social media platforms (https://www.socialmediatoday.com/marketing/how-much-time-do-people-spend-social-media-infographic) with YouTube and Facebook taking up more than half of that time. Now imagine tapping into that potential audience with powerfully visual and perfectly targeted adverts?

No digital marketing campaign worth its salt will make use of only one stream of advertising and exposure. The more areas you can cover, the better your results are going to be. The best thing is, you can track which areas are bringing home the bacon and focus on those more the next time around.