What Your “Like” Actually Means to Facebook

Everyone who uses Facebook has seen, and most likely used, the little “Like” button on every single post and update. We have “liked”, “Loved”, “Wow’d” and “No’d” our way through our social feed day in and day out, never thinking about what that kind of activity actually means to a company like Facebook.

Did you really think they put that button there for you to quickly be able to tell someone what you thought of their post?

Oh no!

In actual fact, Facebook sells that information to online marketers. True, they do it in an aggregate format – so no one can actually pin down the likes and loves that you send out into the world, but they still make money from your actions.

If you would like to know more about where the like button came from and how Facebook uses it, read this article by Matt Locke on Medium.